Let me be clear. I write for three reasons
- to reflect
- to share ideas and inspire others
- and to promote my brand.
There, I said it. There is no denying it, so why not simply own it?
I am, after all, an author attempting to sell books and a consultant, looking for paid appearances. I have no big company name. Mark Barnes is my brand. I try to inspire ideas, philosophy and concepts; mainly, I work very hard to encourage a shift in thinking — a transormation in how the world does education.
One of the best ways to attract interest in this brand and my ideas is social media, and blogging is a form of social networking. I write and, hopefully, you read, if the content interests you.
I recently read Malcolm Gladwell’s book, The Tipping Point. The one-sentence summation of Gladwell’s idea is that every epidemic has a tipping point — something that contributes to the concept, disease, crime wave or habit affecting a very large population.
When I began writing this blog, I wondered about my Tipping Point. What can I say that might inspire a large population to discuss it, share it or, in some cases, embrace it? If I can spark curiosity, imagination and emotion, perhaps you’ll keep coming back. The word will spread, and an epidemic will begin.
Let’s see if I can get this blog to, as Gladwell says, tip.
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