As an avid reader of The Huffington Post, I’m not suggesting that everything there is bad. My problem is with the shameless way the site draws readers in with titles, links, pictures and little or no content, which seems to be a recent change in editorial policy.
The picture above provides a perfect example. I read this post’s title in my Feedly reader and clicked through to see the entire article. Of course, when I got there, I found a few sentences, followed by a link to the real story — posted at NBC News.
I don’t have a problem with linking to other sites; this is what good curation is about. Far too much of The Huffington Post’s content, though, is nothing more than a title, link and a bunch of advertising.
If the policy is to glean stories from other news outlets, fine; how about adding some insight of your own, though?
The Huffington Post is cheating readers with this spammy ploy, and I’m done being drawn in by it.
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Mark Barnes is the Founder of Times 10 Publications, which produces the popular Hack Learning Series
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