Liver King’s Net Worth: Earnings, Business Empire, and Online Influence
When people search for Liver King’s net worth, they’re often trying to understand how Brian Johnson—a muscular, primal-living influencer who shocked the internet with raw-organ-eating videos—built a multimillion-dollar empire. Known online as “Liver King,” Johnson rose from relative obscurity to global virality in just a few years. His unusual lifestyle, intense physique, and bold claims about ancestral living drew millions of followers. At the heart of his success is a large supplements business, an enormous online presence, and a highly controversial moment that changed his reputation forever. This article breaks down Liver King’s estimated net worth, his earnings, the business ventures behind his wealth, and how his brand has weathered intense scrutiny.
Who Is the Liver King? A Quick Introduction
Liver King is the internet persona created by Brian Johnson, a Texas-based fitness influencer and entrepreneur. Johnson built a massive following promoting what he calls the “Nine Ancestral Tenets,” which include nose-to-tail eating, daily movement, sun exposure, cold exposure, bonding, and minimizing modern comforts. With his ripped physique, wild beard, barefoot ranch lifestyle, and commitment to eating raw organs—especially liver—he quickly became one of the most talked-about personalities in the fitness world.
He launched to viral fame on TikTok and Instagram around 2021, posting videos of extreme workouts, raw meat meals, and motivational speeches about living as our ancestors did. His entertaining and unconventional content helped him amass millions of followers, and with that audience came huge financial opportunities.
But his fame also came with controversy. In late 2022, leaked emails appeared to show Johnson using performance-enhancing drugs despite publicly claiming he was natural. The controversy sparked widespread debate about authenticity and branding, yet surprisingly, his business empire remained strong.
What Is Liver King’s Net Worth? Latest Reliable Estimates
As of 2024–2025, Liver King’s net worth is estimated to be between $10 million and $20 million. The range varies because his businesses are private, and exact sales numbers aren’t publicly disclosed. What is widely acknowledged, though, is that Johnson earned the majority of his wealth from his supplement brands—not from social media itself.
Even after the steroid scandal temporarily damaged his credibility, industry insiders suggest his companies continue generating millions in annual revenue. For someone who did not have mainstream fame before 2021, Johnson’s rapid financial rise is remarkable.
The Ancestral Supplements Empire
Liver King’s financial foundation comes from his highly successful supplement businesses. Johnson co-founded Ancestral Supplements, a company that sells freeze-dried organ meats in capsule form. The idea behind the products is simple: if you don’t want to eat raw liver, you can take it like a vitamin.
This brand—and others connected to Johnson—target health-conscious consumers, biohackers, and fitness enthusiasts seeking nutrient-dense supplements. Before Johnson’s public persona exploded, the supplements already had a steady customer base. But once the Liver King character went viral, sales skyrocketed.
Some estimates suggest the supplements businesses were making over $100 million per year at their peak. Although the steroid controversy dampened some enthusiasm, the brands have remained financially stable thanks to loyal customers and continued interest in ancestral nutrition.
Johnson’s companies also sell collagen, protein powders, bone marrow capsules, and other products marketed as natural health boosters.
Social Media Influence and Monetization
While supplements are the core of Liver King’s net worth, his massive social media following plays a crucial role in driving business success. Johnson built a strong presence on TikTok, Instagram, and YouTube, where his videos often received millions of views.
His content does more than entertain—it seamlessly feeds into his business model. Every viral video showcasing raw bull testicles or extreme primal workouts helps increase brand awareness and product sales.
Direct monetization from social media also contributes to his income. YouTube ad revenue, affiliate partnerships, and occasional paid campaigns create additional earnings beyond product sales. Although he’s not known for brand partnerships in the traditional influencer sense, the visibility from his platforms makes his own brands some of the most successful in the industry.
Merchandise, Events, and Additional Income Streams
In addition to supplements, Liver King profits from merchandise sales including shirts, hats, branded fitness gear, and accessories built around his ancestral lifestyle branding. He also appears at fitness expos, podcasts, and wellness events, some of which pay appearance fees.
Johnson has hinted at involvement in real estate and other private investments, though these remain mostly undisclosed. Influencers with his level of income often diversify into land, rental properties, or startup investments, and it’s reasonable to assume he has done the same, given his public image as a businessman.
The Steroid Controversy and Its Financial Impact
The biggest moment in Liver King’s career came in late 2022 when leaked emails appeared to confirm he was using steroids despite insisting that his physique came solely from ancestral living. The revelation shook the fitness community. Critics accused him of misleading fans, while supporters argued that his real achievement was inspiring millions to live healthier lives.
The scandal may have dented his credibility, but financially, the results were mixed rather than disastrous. Many customers continued buying his supplements, emphasizing that they valued the products more than Johnson’s personal claims. His net worth did not collapse because the businesses were already well-established and driven by broader health trends rather than his physique alone.
Johnson issued a public apology and attempted to rebuild trust through more open discussions about mental health, confidence struggles, and his motivations for building the Liver King persona.
Liver King’s Lifestyle and Spending Habits
Brian Johnson’s public lifestyle reflects wealth and intensity. He lives on a sprawling ranch in Texas, frequently showcases horses, outdoor training setups, and primal-style housing, and travels often to promote his ancestral message. His fitness equipment, dietary practices, and travel all point to a man who invests heavily in living the lifestyle he promotes.
Despite the extravagance, Johnson does not flaunt traditional luxury items like designer fashion or supercars. His spending appears to focus on land, health practices, staff, and brand expansion rather than flashy material goods.
Featured Image Source: finance-monthly.com
